The Invisible Party is a studio that offers full creative direction, branding and marketing consultancy for the fashion, lifestyle and luxury industries as well as styling, interiors and environmental design from concept to creation.

Insight Amsterdam — Four art installations for the refit of the Puma Amsterdam store, which are inspired by the local culture and reflect the Puma Sport lifestyle. "Bike Mania, Who's knocking on my door, On the move and Red lights", stand apart from Puma’s retail design language of dark grey walls, natural wood coloured fixtures and a vibrant red pop-up wall.



The puma store in Amsterdam features a footwear tribune on each floor and a special footwear showcase. moreover, it presents itself proudly on the mirror wall , one of the local elements in the store, where vintage car mirrors serve as the display platform. the installation has been created by ‘the invisible party’, a local artist’s collective, who used the dutch tradition to place car mirrors on the doors and windows of houses to allow seeing who rings the door bell before answering it. further enhancing the local relevance of the store is a lighting system on the second floor made out of old bike frames welded together as well as a bike wheel installation in the staircase void. the changing rooms are covered in traditional delft tiles, which have been ‘pumarized’ accordingly. the most eye-catching local element however , is the huge brand wall stretching over all three floors and constructed from a collection of old amsterdam-doors that have been painted red and recharged with a huge puma logo.

Dual personalities — High tea with biscuits meets theatre and entertainment in this five star hotel at London Leicester Square. Styling is inspired by the dual personality of the British. For example, 500 china plates portraying fashion photography, a golden quilt and a pillow asking you 'To keep your wig on'.



The interiors, which have been designed by Concrete Architectural Associates, aim to offer guests a quintessential experience of London culture, by combining the formal and frivolous spheres of city life into one idiosyncratic experience. In a mix of traditional and contemporary materials, comfortable and cutting-edge design, The interiors represent the ever-evolving face of London glamour. Guests make their entrance underneath a disco ball cloud sculpture made of 280 disco balls, surrounded by black glass walls. On the left side of the entrance, The Spice Market restaurant mixes the ethnic vintage feel of Spice Market New York to the contemporary architecture of the new building.

Once inside, visitors are led through the first floor reception atrium into Wyld, the stylish destination bar overlooking Leicester Square, providing an ideal location or back drop for film-premiere interviews. To maximise activity at street level, the lower floors of the building are occupied by shops, bars and restaurants, whilst the hotel entrance has been carefully located off Wardour Street to offer guests a personal and exclusive access route into the hotel.

Situated across the street from the Opéra Garnier, W Paris-Opéra is said to have been inspired by the creative idea of “The Spark,” with the hotel “conceptualized to create a dynamic dialogue between the following: the historic façade of the building, Paris as the ‘City of Light’, and W’s DNA by infusing a sense of energy into the quintessential Parisian neighborhood. This approach results in a stimulating fusion of New York’s dynamism and its never-ending energy with the sophistication and culture of Paris,” the company said in a statement.

The hotel design revolves around an oversized backlit digital undulating wall that defines the central core of the building and weaves through the public and private spaces. The “spark” will appear as a dotted pattern that forms abstract clouds. This wall will be set at various tempos to create different moods to match the season, event, time of day, and location within the hotel. The elevators, DJ booth and staircases will be cloaked in red, a move expected to “give the illusion of being inside an epicenter of energy.”

Historic features of the 19th-century building, such as ornamented columns, vaulted ceilings, marble staircases and fireplaces, have been partially restored. The original stained glass windows and mosaic flooring on the second floor will also be protected to reflect the building’s heritage.

The five-storey hotel will have 91 guest rooms, including 20 suites and two Extreme WOW Suites (W’s interpretation of the Presidential Suite). With ceilings up to three and a half metres in height, the guest rooms and suites offer views of Opéra Garnier and the Parisian streets.

The Invisible Party has rebranded and relaunched an entire new look and feel to the entire CHASIN' brand from Online, Retail, Seasonal Campaigns and Product Design.





Easy going, young, social and confident. We are 'social animals': Together we share our passion for jeans to create CHASIN'. We stand behind our ideals and what we create. Our collections are always strong statements. We do not make any compromises. You can visit the website here.

Brand Photography & Films by: Joost Vandebrug